“All Natural” – Does that Claim Always Mean a Better Choice at the Grocery Store?

The phrase “all natural” is appearing on the packaging for more and more food products every day.  Such claims can be very compelling, but the astute shopper still needs to check out the nutrition label.  Products labeled “natural” or “organic” can still be full of sugar, fat and preservatives.

Here are a few points to consider as you roam up and down those aisles:

1. Bonnie Taub-Dix, MA, RD, CDN, national spokesperson for the American Dietetic Association, explains that when selecting free roaming or free range animal products, consumers are being told that the animal had access to open space not that the animal necessarily spent time outdoors.

2. Be sure to read the label on all those Low-Fat and Fat-Free products.  When fat is removed, food manufacturers often add high amounts of salt and/or sugar in order to make up for the changes in flavor and texture.  Sometimes that lower fat version may have more calories and junk than the original!

3. The pricey drinks we see now containing green tea, acai, pomegranate, etc. are often full of sugars and artificial sweeteners.  Instead, go to the source.  In season, a real pomegranate has greater nutritional benefits and is far cheaper than the beverage.  In general, when choosing between a juice that most likely contains added sugar and little fiber and an actual piece of fruit, go for the fruit itself.  You’ll get fiber, a greater feeling of fullness and fewer calories.

4. Granola – I do love the stuff, but check the label.  Most brands are marketed as all natural but are loaded with sugar, fat and calories – especially when you make note of the suggested serving size (often a mere quarter-cup!).  Instead go to the source once again.  Pick up some oatmeal and prepare it at home with fresh fruit or nuts.

5. Two more tricky ones – David Katz, MD, MPH, FACPM, FACP, cofounder and director of the Yale-Griffin Prevention Research Center, explains that some pasta sauces “have higher concentrations of added sugar than ice cream toppings” and that some breakfast cereals “have a higher concentration of salt than potato chips”.

So, read the labels to confirm or deny the “all natural” marketing language you find on food packaging.  You might surprise yourself.