Our Kids Certainly Aren’t Learning Nutrition from Advertising

If you’re a parent you can certainly appreciate how challenging it can be to consistently promote healthy-er eating for your children. 

There are days when we stand on the top of that mountain, red cape whipping in the wind behind us, when less than a boat-load of sugar and/or additives have made their way past our kids’ lips.

Of course there are less heroic times when we let down our guard and just praise the fact that we’ve managed to “arrange for” something edible to be within kid-range a few times throughout the day – wholesome or not.

Bottom line – we live in a world where less-than-optimal choices for nourishment abound and we need all the help we can get when it comes to solidifying our efforts to raise healthy kids.  It seems that food marketing so often works against us. 

According to a recent piece in the Arizona Daily Star, while many food manufacturers have made strides toward marketing healthier food options to children, more than 70% of the food advertising aimed at youths is for the least nutrious foods.

I need a bigger cape.