“Smart Choices” Food Labeling Program Faces Big Scrutiny

Back in October I wrote about the new “Smart Choices” food rating system that’s showing up in grocery store aisles across the country.  Any program that highlights Fruit Loops as a “Smart Choice” deserves serious scrutiny.  Take a look at this recent piece in the LA Times.

The program is now on hold because of the FDA suspects it might mislead consumers into buying processed foods that are high in sugar, sodium and fat.  USA Today is reporting this latest highlight.

Bottom line – don’t look solely at the front of a food package to make a purchasing decision.  Read the nutritionals and ingredients for yourself to see if the science supports the claims made on the front.